Reliable Concrete Accessories

Reliable Concrete Accessories had been using a very basic illustrated version of their mascot, Reli Able, for various instructional and promotional pieces for a couple years, but they wanted to expand his usability and give him some personality. I expanded on the original illustrations to give Reli Able an expressive face and hands that could interact with various objects to make him usable in many different marketing scenarios. 

This project was executed as a part of my work at Green Acres Creative.